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Partnering in Business with Germany


The partnership programme for business cooperation

 

Partnering in Business with Germany is a global programme of the Federal Ministry for Economic Affairs and Climate Action (BMWK) to promote foreign trade and investment. The aim is to successfully initiate business between SMEs (Small and medium-sized enterprises) from developing and emerging countries and Germany. Every year, around 1,000 foreign managers are prepared for market entry in Germany and B2B contacts are established with German companies that want to open up new markets for themselves. This partnership-based approach creates long-term business relationships and a global network of internationally active SMEs.

Partnering in Business with Germany is tailored to your needs. We want you to benefit from high-quality contacts in the best possible way. To this end, we prepare the foreign entrepreneurs intensively for cooperation with you. During their stay in Germany, the decision-makers get to know your company - and you get to know the decision-makers. The professional exchange takes place individually, directly on site and at eye level.

Benefits for German companies

 

Top and middle managers from the partner countries will visit your companies so that you can get to know each other and your businesses. This can be either as part of a group or for an individual meeting on potential cooperation.

 

 

You benefit from direct contact

Each visit will give you a chance to meet with managers from around 20 international companies that are interested in forging business relations with Germany. As talks will be held in English, you can enter into direct contact with decision makers. In exceptional cases, we will provide interpreters.


Contracts and agreements

The selected managers will come to you with specific business ideas. Business is best done face-to-face, by partners who know and trust each other and hold each other in high esteem. The dialogue taking place on business premises, which is typical of this programme, is ideal for building this kind of business relationship as it offers first-hand insights into corporate practice.

A chance to showcase your products and services

There will be presentations both online and in the real world, where you will have an opportunity to showcase your products and services in front of entrepreneurs and companies from abroad. The visits by managers from abroad will raise your company’s profile abroad.


Matching partners

A targeted preselection process will ensure that the entrepreneurs and companies you will meet are a match for you. Both sides will benefit from the mutual dialogue and will gain access to new target and sales markets with which they have previously had few business relations. Often, these contacts will form the basis for long-term cooperation.

 

Do you have questions about the programme?

Are you interested?

We are eager to hear from you!

Contact us!

 

 

 

 

 

How the programme works

 

Under the programme, managers from abroad will be carefully and thoroughly prepared for cooperation with your company. They will be familiar with Germany’s business culture, understand the benefits of Germany’s high standards regarding quality and the environment, of fair working conditions, of adherence to deadlines and contracts and know just how important these factors are for building successful long-term cooperation with German partners. Participating decision-makers from abroad will have acquired comprehensive knowledge of the German market. They will know the requirements for making detailed bids and for formulating their own specifications for products and services. Throughout the programme, participating managers will hone the details of promising cooperation projects with potential German business partners. The involvement of commerce-related regional training centres in Germany ensures that, from the very start of the programme, managers will be well prepared for B2B meetings.

Poles with flags from various countries

17 countries

In total, the PG Programme has collaborated with groups from 17 partner countries, representing 17 potential new markets for German companies.

Panorama of a city

1.400 companies

1.400 German companies participate in the programme every year. Two thirds of these German companies are SMEs.

Shaking hands

17.000 Managers

17.000 selected managers from abroad have been prepared for business with Germany under the programme since 1998. They form a global network of internationally active SMEs.

How you can participate in Partnering in Business with Germany

 

For German companies, there are two ways of participating in the programme. You can invite a group of managers from abroad to visit your company and share experiences with them (company visits). This will give you insights into the market abroad and contacts with interesting partners. You can also contact selected companies from abroad individually and explore possibilities for future cooperation (B2B). Every year, some 700 company visits and more than 2000 B2B meetings take place under the programme. Approximately two thirds of the participating German companies are SMEs.

Some of our previous groups

Egypt

Our group from Egypt, consisting of 18 motivated managers, visited Germany in the summer of 2024. A focus of the group was on Industry 4.0. Before their two week stay, we prepared them to help establish contacts with German companies by providing trainings on topics, such as intercultural management and the search for German business partners. After a welcome event in Bielefeld, we visited the trade fair together in Hannover. Throughout their stay we gave trainings, coaching and organized seven company visits including to Alurit, Neuland.AI, Rittal and more.

India

In October 2023, our Partnering in Business group from India had their two week stay in Germany. After being prepared to establish contact with German SMEs via online training courses on topics such as the German economy and marketing, the 21 participants applied their newly gained knowledge and skills. They conducted meetings with relevant businesses, visited trade fairs and took part in company visits, leading to several new partnerships and cooperations between German and Indian companies.

 

Partner Countries

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Egypt flag
Ethiopia flag
Azerbaijan flag
Chile flag
Georgia flag
India flag

Kazakhstan flag
Kyrgyzstan flag
Mexico flag
Moldova flag
Mongolia flag
South Africa flag

Tunisia flag
Turkmenistan flag
Ukraine flag
Uzbekistan flag
Vietnam flag

Visits by foreign managers to Germany

 

Find out when foreign managers visit Germany, what industry sectors they focus on and get in touch with us.

Countries Date Industry
South Africa 18.06 - 30.06.2023 Intersectoral
India 08.10 - 21.10.2023 Intersectoral
Egypt 21.04 - 04.05.2024 Industry 4.0
Georgia 11.11 - 22.11.2024 Intersectoral
South Africa 24.11 - 07.12.2024 Intersectoral

 

 

Contact us and take part in the programme!

              

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