Evaluation of the Programme “International Sports Promotion (ISF)”

Since 1961 the ISF, the German Programme for International Sports Promotion, is firmly embedded and integrated in the policy sector and framework of the German Foreign Federal Office (AA). It seeks to use sports as a messaging entity to foster international cooperation and values such as gender equality and social integration. The overarching goal is to ultimately create a framework to leverage sports for holistic societal progress. ISF focuses on promoting grassroots sport, which receives little or no funding in many DAC countries. It mainly operates in low- and middle-income countries since the field of sports receives little to no support in these regions.  

Madiba Consult was commissioned by the German Foreign Federal Office to conduct an evaluation of the whole ISF programme. A special focus of the evaluation was set on such ISF measures as the International Coaching Courses of the Leipzig University and the Courses for Foreign Coaches of the German Athletic Federation. We were methodically assessing whether the current shape and scope of the ISF is generating the highest possible degree of impact and relevance. Furthermore, we operationalised the results to assess the success of different measures by time-dependent indicators covering a total range of nine years of the activity of the ISF. Field missions to Ecuador, Germany, Lebanon, Kosovo and Ethiopia were conducted based on the OECD/DAC evaluation criteria of relevance, coherence, effectiveness (achievement of objectives), efficiency, impact and sustainability. 

Moreover, we were assigned to carry out an Implementation Workshop at the Federal Foreign Office in the context of the postprocessing and result operationalization of our evaluation.